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NEW DELHI: Superbrands India bestowed The Superbrand award to Star TV for being the strongest brand in the media category. The much anticipated first list of...
When Meenakshi Madhvani’s Spatial Access’ (SAS) entered into the media audit business last year, there was many a debate within the industry about its role in...
US based Jupiter Media Metrix has introduced a new media planning tool – Audience Insite Measures (AiM) – that will provide advertising agencies, advertisers and media...
The media business on an average has been growing at about 10 per cent per annum. Last year, saw a little more optimism with the growth...
By VINAY KANCHAN Meeting (refer ‘cul de sac‘) – inspired somewhat by the concentration camp model employed by the Third Reich, a process which involves trapping...
