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MUMBAI: The BBC World Service is launching its first major direct e-marketing campaign. This builds on the success of its e-newsletters sent to thousands of listeners...
MUMBAI: MTV has come up with yet another contest of sorts called MTV Whatever Things for its viewers. This time round, MTV is all set to...
NEW YORK: A new national/regional radio ratings software launched in the US allows advertising agencies to mix and match any markets and counties while making radio...
MUMBAI: FMCG major Colgate Palmolive has launched its oral-care toothpaste Colgate Herbal White with a core brand promise of offering “pearly white teeth naturally”. The launch...
MUMBAI: Merchandising certainly is an exciting proposition – so what if you don’t make it? You can sell it! In association with Sony Music, Channel [V]...
