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MUMBAI: After Viacom what does Mel Karmazin have next up his sleeve? That is the big question doing the rounds of US media circles. There has...
MUMBAI: Mel Karmazin, president and COO of media major Viacom, is out. That brief line about sums up the manner in which the announcement of Karmazin’s...
MUMBAI: With ad agencies and advertisers making their intentions of going into the interiors of Indian consumer markets, marketing concessionaires who market or promote programmes or...
MUMBAI: The efforts undertaken by Nielsen Media Research to change the way it measures television ratings in New York City have been dealt a setback by...
MUMBAI: International news channel CNN has entered into an alliance with wireless marketing solutions provider, Mobile2Win (M2W) for an SMS marketing promotion. The channel will offer...
