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When Meenakshi Madhvani’s Spatial Access’ (SAS) entered into the media audit business last year, there was many a debate within the industry about its role in...
US based Jupiter Media Metrix has introduced a new media planning tool – Audience Insite Measures (AiM) – that will provide advertising agencies, advertisers and media...
The media business on an average has been growing at about 10 per cent per annum. Last year, saw a little more optimism with the growth...
By VINAY KANCHAN Meeting (refer ‘cul de sac‘) – inspired somewhat by the concentration camp model employed by the Third Reich, a process which involves trapping...
MUMBAI: Reebok has announced a new global marketing and advertising campaign to cement its brand position — celebrating individuality and authenticity. The I am what I...
