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MUMBAI: Media companies will survive or fail in 2010 based not just on content but also on creative intelligence they are able to gather about their...
Egmont Imagination India has tied up with Vijayta Films for the launch of an entire range of products based on its forthcoming film – 23rd...
MUMBAI: To strengthen its strategic emphasis on ‘360 Degree Branding’ Ogilvy & Mather Advertising has launched Ogilvy – Signscapes. The new division will cover the entire...
MUMBAI: Several brands seem to have been bitten by the fashion bug and are using youth specific events to communicate their features, advantages and benefits. In...
MUMBAI: Fiat India has recently tied up with NIS Sparta, to give an impetus to the company’s efforts in enhancing customer service levels. NIS Sparta, a...
