MUMBAI: Colgate-Palmolive has appointed Yahoo UK and Ireland to run its first online campaign, and is investing a substantial amount of money researching the effectiveness of...
MUMBAI: Nothing says that elections are around the corner like media frenzy around it. This time on media is all geared up to educate the youth...
MUMBAI: Mediaware Infotech (MI) has developed an integrated credit management system (ICMS) for billing related issues involving TV industry constituents and ad agencies. MI MD Biswajit...
NEW DELHI: The Brand Council, a part of Superbrands India is currently evaluating over 700 brands in the country in 95 different categories to identify the...
MUMBAI: CNN ushers in its year-end marketing campaign — ‘World is Watching’ in India to drive tune-ins to the vast range of programmes featured on the...