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Industry is quite unanimous in its opinion that Lodestar Media is a deep rooted agency that ensures the best value for their clients and is equipped...
MUMBAI: We all know it’s a mad ad world out there. But, going by what was said at the concluding day of FICCI Frames in Mumbai...
MUMBAI: Has the main and traditional media lost its mojo? The answer is a definite no. However advertisers would do well to consider alternative platforms like...
MUMBAI: Is a television brand different from any other fast moving consumer durable goods (FMCG) brand? Is brand building for a TV brand different from an...
MUMBAI: The ad revenue in China has been growing at the rate of 12 per cent a year. It reached $ 3.4 billion in 2004. This...
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