MUMBAI: Media agency TBWA in the US has announced the formation of a new group structure for the west coast, TBWACalifornia. At its foundation...
MUMBAI: The internet in the US is increasingly becoming a useful platform for marketers to reach consumers. eMarketer reports that while paid search advertising will grow...
NEW DELHI: Awaaz, India’s Hindi consumer channel, in association with AC Nielsen ORG-MARG and ICICI Bank awarded brand leaders across 21 product and service categories at...
NEW DELHI: Dish TV, India’s first direct-to-home (DTH) service, has got itself a new managing director in Rajiv Garg. Garg, who has been with the Essel...
It was in November 2001 that Mindshare was christened, calling itelf the ‘House of Media’. In its second year, Mindshare figured that to up the game...