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MUMBAI: Omnicom vice chairman Michael Birkin does not believe that fragmentation of media has cut down the importance of television and movies as advertising platforms in...
MUMBAI: Zee’s Marathi channel, Zee Marathi, is playing on the advantage it has as a regional channel by using non-traditional methods to lure local advertisers. The...
BANGALORE: After rolling out new brands in the soft drink and juice segments this year, Coca-Cola has now come up with a new product, Sprite Ice...
MUMBAI: Mattel Toys has launched a new Fashion Fever line of dolls, outfits, and accessories for Barbie. The new Barbie outfits include colorful tweed jackets, feminine...
MUMBAI: Making the relevant emotional connection with your audience is what Ink Project Australia’s Ken Lambert addressed at the session. Taking the SBS brand as a...
