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BANGALORE: Coco Cola India’s carbonated soft drink brand Sprite has announced the launch of a marketing initiative to strengthen the consumer-connection with the equity built around...
MUMBAI: Microsoft Corp. and Toshiba Corp., which already share a patent-sharing agreement on consumer electronics and personal computers, have now decided to further strengthen their ties....
MUMBAI: MSN is giving fans new ways to take part in the reality-show craze by launching http://rockstar.msn.com, the official website for Mark Burnett Productions’ Rock Star:...
MUMBAI: Universal McCann’s annual study – Media in Mind (MiM), which provides analysis to how consumers relate to media and products in their daily life, was...
MUMBAI: American credit card company American Express has announced that it has added actress Kate Winslet to its roster of personalities starring in the Company’s global...
