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MUMBAI: After 51 years of being known in India as Hindustan Lever Ltd or HLL, the FMCG giant is going in for a name change: HUL...
MUMBAI: Omnicom vice chairman Michael Birkin does not believe that fragmentation of media has cut down the importance of television and movies as advertising platforms in...
MUMBAI: Zee’s Marathi channel, Zee Marathi, is playing on the advantage it has as a regional channel by using non-traditional methods to lure local advertisers. The...
BANGALORE: After rolling out new brands in the soft drink and juice segments this year, Coca-Cola has now come up with a new product, Sprite Ice...
MUMBAI: Mattel Toys has launched a new Fashion Fever line of dolls, outfits, and accessories for Barbie. The new Barbie outfits include colorful tweed jackets, feminine...
