MUMBAI: Media research company Nielsen has announced the appointment of Piyush Mathur as director for its South Asia business. The appointment follows the retirement of Partha...
MUMBAI: Despite its poor on-field performance, the IndiaN Premier League (IPL) franchise Kolkata Knight Riders has signed up four more partners. Kolkata Knight Riders CEO Joy...
MUMBAI: Social networking sites like Facebook and Twitter are increasingly helping brands to create a viral impact on consumer purchase choices through word of mouth (WoM)....
MUMBAI: The utility derived from time has changed significantly in the last decade and will change even more in the next decade as very young people...
MUMBAI: Ogilvy India’s former top boss and advertising legend SR Mani Ayer died today morning at the age of 74, after a brief illness. Popularly known...