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MUMBAI: Big Live, Reliance Media World‘s experiential marketing arm, has roped in Sameet Sharma as regional head-West. In his new role, Sharma will head Big Events,...
MUMBAI: Credit card major Visa, the preferred card of the 2010 Fifa World Cup, has announced an extension of its first-ever global Fifa-themed marketing campaign –...
MUMBAI: Sony Pictures Television (SPT) has announced that it has secured a brand partnership for its global football documentary, How to Win the Fifa World Cup...
CAVELOSSIM: While new creativity is the language of future advertising, consumers trust other people‘s recommendations for their future consumptions, believes Mindshare global leader (invention) George Michaelides. ...
MUMBAI: The successful return of the ZooZoos has earned Ogilvy and Mather and Nirvana one Grand Prix each for the Creative Abby at the Goafest this...
