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MUMBAI: For 18 consecutive months, it has been a tough call with advertisers tightening their belts. The climate now seems to be improving. According to a...
MUMBAI: Leveraging on the accomplishment that it achieved through its happy price menu campaigns in recent years, McDonald‘s is ready to launch its new campaign that...
MUMBAI: German vodka brand Wodka Gorbatschow has appointed Metaphor, the second agency from Triton Communications, to handle its creative duties for the Indian market. As part...
MUMBAI: Sony India has retained Lintas Media Group as its media agency following a multi-agency pitch. It may be recalled that in 2008, Lintas Media Group...
NEW DELHI: Following MTV Networks’ recent commitment to the Asian Television Advertising Coalition (ATAC), Casbaa announced that Disney Channels Southeast Asia has also joined the alliance...
