MUMBAI: Rediffusion – Y & R has won the creative mandate of Kolkata based consumer product giant Emami for its two flagship brands – BoroPlus and...
MUMBAI: The average TVR for the fourth edition of the Indian Premier League (IPL) has fallen to 3.94 for the first 49 matches, according to data...
MUMBAI: Luggage maker, Samsonite, has unveiled its new campaign — step out — simultaneously worldwide. Also for the first time, Samsonite has done away with the...
MUMBAI: The Asian Marketing Effectiveness Festival in Shanghai aims to offer delegates an extensive and topical two-day content programme, followed by an awards gala dinner which...
MUMBAI: Apple has emerged as the most valuable brand in the world, ending the four-year reign of Google at the top of the table, says the...