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MUMBAI: As part of its digital campaign for the recently concluded ICCCricket World Cup, Mentos rolled out two campaigns created by OgilvyOne India. The campaign got...
MUMBAI: After a promising debut, the fourth season of the Indian Premier League (IPL) has seen a 21.8 per cent skid in its ratings over the...
MUMBAI: Lowe Lintas India has roped in S. Subramanyeswar as its national planning director. Previously, Subramanyeswar was national planning director at Publicis Communications. In an advertising...
MUMBAI: United Biscuits has signed on Bollywood actress Bipasha Basu and South Indian actor Shriya Saran for endorsing its flagship brand McVitie‘s in India. Basu and...
MUMBAI: HAVAS’ Media Planning Group (MPG) has bagged the global media account of Mittal family trust-owned Escada. MPG will take over the seven-digit account in April...
