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MUMBAI: Custom market research company Synovate has integrated two of its global analytic and strategic business units, Marketing Management Analytics (MMA) and Synovate Management Analytics (SMA)....
MUMBAI: Sanjoy Chakrabarty has joined ZenithOptimedia as managing partner. Chakrabarty will be based in Mumbai, and moves in from Dentsu media, after spending nearly five years...
MUMBAI: Paras Pharmaceuticals has moved four personal care brands toCut the Crap (CTC). The account size is estimated to be Rs 50-70 million. Earlier, Mudra handled...
MUMBAI: Allied Media, the media buying and planning arm of Percept Ltd, has elevated PM BalaKrishna to the position of chief operating officer. BalaKrishna, who was...
MUMBAI: Nielsen, a global provider of information and analytics around what consumers watch and buy, has acquired Marketing Analytics, Inc, one of the pioneers of marketing...
