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MUMBAI: Since the launch of International brands in the Indian market, there have been few successful stories and few unsuccessful stories too. But there has always...
MUMBAI: Today, brand positioning and brand marketing for a corporate is so critical that one has to be on his foot all the times. Essar Group...
MUMBAI: The best ideas in the digital arena are simple and straightforward. Simplicity can be a very big idea. It is not necessary to have a...
MUMBAI: English movie channel Star Movies has announced a new marketing initiative ‘Star Movies Chillout Nites‘. The property aims to promote the channel‘s Movie of the...
MUMBAI: Marketers should look at the new opportunities to grow themselves and should stay ahead of time, these were the thoughts of LG Electronics CMO Laxmikant...
