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MUMBAI: The Media Research Users‘ Council (MRUC) has decided to award the Indian Readership Survey (IRS) contract to the Nielsen Company. The decision was made on...
MUMBAI: Japanese advertising giant Dentsu is on a shopping spree. After snapping up UK-based media buying company Aegis in July for $4.9 billion, Dentsu has taken...
NEW DELHI/MUMBAI: Sports broadcaster ESPN Star Sports has sold 80 per cent ad inventory for the upcoming ICC Twenty20 World Cup, a top company official revealed....
MUMBAI: SapientNitro, an interactive marketing, creative design, and technology services agency, has appointed Sushobhan Mukherjee as vice president- strategy for Asia Pacific. Based in Singapore, Mukherjee...
MUMBAI: Debt-ridden real estate company DLF has ended its costly association with cricket by ending its Rs 2 billion title sponsorship deal with Indian Premier League....
