MUMBAI: Cogmat has won the digital media mandate of International health and wellness centre Insta Sculpt. The agency has won the account on the back of...
MUMBAI: Broadcasters and the media agencies representing advertisers will soon lock horns over commercial deals as India‘s four metros move to digital cable TV from 1...
MUMBAI: Narendra Modi is not only shaping a new Gujarat but also breathing life into a dead TV news market. A slew of Gujarati news channels...
MUMBAI: The most important benefit of mobile marketing is geo-targeting or the ability to target on-the-go consumers. This aspect of it comes out in a recent...
MUMBAI: WPP’s Ogilvy has appointed Pete Smith to the post of regional innovations and creative director in Asia Pacific for its specialised healthcare division. It offers...