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MUMBAI: GroupM China launched digital experience centre mLab which will provide media agencies and clients augmented online-offline digital support. The goal of mLab is to create...
MUMBAI: India is a nation of movements. There’s anti-corruption movement, farmers’ movements, and a host of other social movements. There’s now also a cultural movement in...
MUMBAI: Publicis Capital, a division of Publicis Communications, has won the creative duties of HPL Electric and Power following a multi-agency pitch that took place in...
MUMBAI: Music channel 9XM has entered a one-year deal with multiplex chain Cinemax India for co-branded activity. Under this agreement, all the mandatory slides shown during...
MUMBAI: Zee TV has signed a merchandising and licensing deal with apparel brand Provogue for its music reality show, ‘Sa Re Ga Ma Pa 2012‘. According...
