Efficacy Worldwide's Anubhav Pandit explores how AI-driven consumer insights and creator-led storytelling can help brands deliver relevant, authentic and personalised festive campaigns at scale.
The executive steps up after leading the food delivery platform’s ads strategy for two years
The marketer, who has spent more than a decade at Network18, now leads brand building, content integrations and IPs across one of India's biggest news audiences
The fragrance start-up's #SayNoToGifts campaign turns a mock ban on generic presents into a festive conversation
The self-regulator's 'A Pill for Thought' report flags gaps between ingredient-level evidence and whole-product claims in weight loss, anti-ageing, respiratory health and disease-related advertising
