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Ogilvy-crafted campaign reframes inclusion as fragrance expertise and innovation
Denim brand bets big on Tier 2 and 3 markets amid offline retail revival
100 poha varieties showcased as over 1,000 people join record bid.
Acquisition adds 2.2 crore meters, taking AESL's portfolio past 4.7 crore
'That Summer Feeling' blends breathable fabrics, prints and easy styles.
