MUMBAI: Continuing its aggressive list of acquisitions in 2015, Madison Media has added one more account to the tally. The media agency has won the media...
MUMBAI: For 2014, Martin Sorrell’s WPP Group reported a record ?1.5 billion annual profit in 2014, which was up by 12 per cent on reported revenue...
MUMBAI: iTV network’s English news channel NewsX has launched its new See Beyond campaign to enhance its brand values and depict its stand. Targeted primarily at the youth, the campaign...
MUMBAI: Movie buffs prefer visiting a cinema for the almost minimal number of advertisements that play during the movie run. Advertisers are still somewhat hesitant of...
Even before many knew about social media, let alone analyse the medium’s power, Rajiv Dingra at the age of 22 knew he was entering into something...