The retailer becomes the exclusive national chain store partner for the denim label, launching it across seven locations
The 'Yeh Diwali Pringle Wali' campaign uses 3,000-plus autos and 150-plus influencers, alongside outdoor, print and film partnerships
AI has already made marketing cheaper and faster. The bigger shock is still to come. Brands will have to win over machines that shop on our...
Creator campaigns also gain ground, but just 42 per cent measure ROI across traditional and digital media
Investors assess risk very carefully while planning long-term financial goals. Some prefer regular investments instead of higher returns. Government securities have gained the trust of conservative...
