Initiative invites Indian creators to turn everyday footage into cinematic Reels, with entries to be judged by a four-member jury
Multi-screen strategies deliver higher recall, engagement, conversions and media efficiency, while independent verification emerges as a key safeguard against digital fraud
The two models mark the first phase of Honda’s 10-product India portfolio rollout
BBDO's Indian arm bets on strategy muscle to crack Bengaluru and Chennai's booming new-economy scene
Hansa Research finds rising spends, digital discovery and stronger eco-conscious choices
