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‘Stay Hip, Stay Loose’ campaign taps Gen Z shift to relaxed fits.
The quick service restaurant giant is ending a 15-year franchise partnership with the American doughnut chain, even as it renews its Domino's agreement for another 15...
The tyre giant is backing one of Indian cricket's brightest young stars, deepening a sporting association that goes to the heart of its brand strategy
Former Kinnect CEO to drive integrated capabilities across agency network.
The writing instruments giant has hired Hitesh Singla as head of marketing, betting on his two decades of brand-building firepower to ink a bolder consumer story
