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Campaign reaches 18.54 million consumers as momo category gains traction.
The payments giant is betting that Bollywood's biggest star can help it connect with a broader swathe of Indian consumers
Former MPL executive joins as Story TV rides strong Q1 2026 momentum.
Fans can claim up to Rs 100 in free metro travel across all lines on 31 May.
Electronics giant consolidates media duties under one agency after review
