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MUMBAI: When a candy meant for grown-ups causes a social media frenzy and movie stars post about it for free, you know you’ve struck marketing gold....
MUMBAI: What’s invisible, expensive, and possibly not even human? Thirty percent of your ad impressions. Hindustan Unilever Ltd (HUL), head of media and digital marketing Tejas...
GOA: Mumbai’s glittering advertising elite gathered for the Abby creative awards 2025, powered by One Show, and what a bash it was! The night saw agencies...
MUMBAI: In a session that played out like a director’s cut of India’s most memorable commercials, VML India CCO Senthil Kumar took the Goafest 2025 audience...
MUMBAI: At Day three of Goafest 2025, Marcel (Paris) chief creative officer & CEO Youri Guerassimov delivered a wake-up call to a packed house, reminding brands...
