LONDON: WPP Media has deepened its partnership with Google, securing privileged access to YouTube’s creator and content insights to supercharge the group’s creator-led marketing play. The...
GURGAON: Some careers simmer. Neha Kapoor’s has been on full boil. The 17-year experienced advertising veteran has just been promoted to executive vice president at Leo...
NEW YORK: Trends used to take time. Now they arrive fully formed at breakfast and die by lunch. WPP Media has decided to stop chasing them...
GURUGRAM: BMW India has welcomed back head of brand communication and media strategy, Shashwat Varma, who previously shaped the marque’s story in the country. After a...
MUMBAI: The age of generative everything has left consumers feeling decidedly unregenerated. While 53 per cent of people now use AI in their daily lives—rising to...