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By VINAY KANCHAN Focus group – a research tool, largely inspired by the methodology used to resolve the Middle East crises… with the same success rate....
WASHINGTON: Tiny tots in America are growing up immersed in media, spending hours a day watching TV and videos, using computers and playing video games, says...
Star Plus has always been known for marketing innovations. Recently, it agreed to get involved in a contest – sponsored by Samsung India – during its...
Pitch – a process, during which an agency approaches a client with the intention of acquiring his business, usually marked by ‘environmentally friendly activities‘ like recycling...
MUMBAI: After his three-year stint with SAB TV as V-P Marketing, Sandeep Singh today joined the Atul Saraf promoted Live Satellite Media (I) Pvt Ltd (LSM),...
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