MUMBAI: McDonald’s and RAPP India have recently launched the #McDElections campaign for the launch of two premium burgers – the Grilled Chicken Royale and the McPaneer...
MUMBAI : If you are someone who keeps a keen eye on British advertising then you will surely know who David Abbott was. Abbott, a British...
MUMBAI: While social media is an important ingredient of the digital mix of most Indian brands today, many aspects like video are nowhere close to realising...
MUMBAI: Brand Connect announced its official tie-up with WWE as their official promotional licensing agency partner for India. The agency would now have official rights on...
MUMBAI: Mindshare, the global media agency network, has launched The Loop – a data infused ‘war room’ aimed at helping the agency’s clients to make collaborative...