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MUMBAI: RB (formerly called Reckitt Benckiser), a consumer health, hygiene and home company has appointed McCann World Group India as the creative agency for Dettol. ...
MUMBAI: Shaze, the retail brand from the house of TBZ Nirmal Zaveri, has appointed Carat Media to design and implement an integrated communication plan to take...
MUMBAI: A data-driven social and mobile marketing firm, Digital Quotient, has launched arQ, a audience-marketing platform that analyses integrated data from various sources and creates real-time...
MUMBAI: The digital platform has become much more than just an end medium to market a product, today. Brands are conserving with the consumers directly through...
Dentsu created waves early this year when the Indian National Congress chose the agency to handle its creative mandate for the 16th Lok Sabha elections. The...
