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MUMBAI: Hike Messenger has launched its biggest ever brand campaign that will reach as many as 200 million consumers. The brand campaign rollout comes on the...
MUMBAI: Sandeep Goyal’s Mogae Media has signed an MoU for a joint venture (JV) with Germany’s Zeotap for programmatic advertising on smartphones. The JV will bring...
MUMBAI: OMD China has launched Predictor 2.0 – a tool, which is designed to help marketers evaluate the real value of existing TV programs. Predictor...
MUMBAI: Technology driven media company BuzzFeed and WPP’s GroupM have inked a global partnership to provide GroupM’s and WPP’s agencies and clients with unprecedented access to...
MUMBAI: WPP company J. Walter Thompson Australia has acquired a majority stake in Webling Interactive, an independent digital agency based in Sydney. Webling offers an end-to-end...
