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MUMBAI: Dentsu Inc has partnered with Opower Inc, a leader in cloud-based big data platforms for the utility industry. Dentsu will work together with Opower and Opower...
MUMBAI: WPP’s MediaCom has acquired a minority stake in Rapid Media Services Pty Ltd, a media communications agency in Australia with offices in Melbourne, Brisbane and...
MUMBAI: Hike Messenger has launched its biggest ever brand campaign that will reach as many as 200 million consumers. The brand campaign rollout comes on the...
MUMBAI: Sandeep Goyal’s Mogae Media has signed an MoU for a joint venture (JV) with Germany’s Zeotap for programmatic advertising on smartphones. The JV will bring...
MUMBAI: OMD China has launched Predictor 2.0 – a tool, which is designed to help marketers evaluate the real value of existing TV programs. Predictor...
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