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MUMBAI: WPP’s GroupM has added The Exchange Lab and its proprietary programmatic marketing technology, Proteus, to its portfolio by acquisition of the company. The Exchange Lab will become a...
MUMBAI: In response to the tremendous growth and success of Carat over the past five years, the agency has realigned its global leadership team to ensure...
MUMBAI: Global provider of telecommunications services VimpelCom Ltd, headquartered in Amsterdam, has appointed two global media agencies – Dentsu Aegis Network and Starcom Mediavest Group –...
MUMBAI: Motorola’s new digital campaign #MotoGraph360, launched for its smartwatch Moto 360 (2nd Gen) highlights the exquisite features of the watch in the form of five...
MUMBAI: OYO Rooms has launched a new brand campaign to target year-end holidayers. The light-hearted campaign captures “quirky hotel behaviour” of travellers from all walks of...
