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MUMBAI: OMD China has launched Predictor 2.0 – a tool, which is designed to help marketers evaluate the real value of existing TV programs. Predictor...
MUMBAI: Technology driven media company BuzzFeed and WPP’s GroupM have inked a global partnership to provide GroupM’s and WPP’s agencies and clients with unprecedented access to...
MUMBAI: WPP company J. Walter Thompson Australia has acquired a majority stake in Webling Interactive, an independent digital agency based in Sydney. Webling offers an end-to-end...
MUMBAI: The 120 Media Collective and Cheil Worldwide have entered into a strategic partnership for multi-platform video content starting July 2015. Its brands Sniper and Sooperfly...
MUMBAI: WPP, which currently holds shares representing just below 30 per cent of the issued share capital in Syzygy AG, is planning to make a tender offer...
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