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MUMBAI: Fresh from its debut on Euronext Amsterdam, advertising heavyweight Havas has beefed up the role of long-serving money man François Laroze, handing him the additional...
MUMBAI: Ever watched a seasoned marketer switch gigs like she’s flipping pancakes—swiftly, smoothly, and landing perfectly each time? Meet Preetha Athrey, who just flipped herself a...
MUMBAI: South Asia’s biggest creative extravaganza, Goafest, is heading back to its spiritual home in Goa for its eighteenth edition. Organised by the Advertising Agencies Association...
MUMBAI: In a ballsy marketing campaign that’s got the attention of the advertising world, Indian mattress maker Wakefit has taken a full-page broadside at streaming behemoth...
MUMBAI: Publicis Groupe has pinched Coca-Cola’s lucrative North American media account from WPP following a hush-hush competitive review, industry sources confirmed yesterday. The French advertising giant...
