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MUMBAI: Ever watched a seasoned marketer switch gigs like she’s flipping pancakes—swiftly, smoothly, and landing perfectly each time? Meet Preetha Athrey, who just flipped herself a...
MUMBAI: South Asia’s biggest creative extravaganza, Goafest, is heading back to its spiritual home in Goa for its eighteenth edition. Organised by the Advertising Agencies Association...
MUMBAI: In a ballsy marketing campaign that’s got the attention of the advertising world, Indian mattress maker Wakefit has taken a full-page broadside at streaming behemoth...
MUMBAI: Publicis Groupe has pinched Coca-Cola’s lucrative North American media account from WPP following a hush-hush competitive review, industry sources confirmed yesterday. The French advertising giant...
MUMBAI: Havas India has polished its environmental halo after scooping the coveted ISO 14001:2015 certification, positioning itself as the advertising world’s unlikely eco-warrior in a notoriously...
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