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MUMBAI: WPP Media has retained the integrated media mandate for Bayer Consumer Health across South Asia, following a global review, with Essencemediacom continuing to lead the...
PARIS: Brand money is flooding into television. At Mipcom Cannes this month, the world’s largest TV market is rolling out the red carpet for corporate storytellers...
LONDON: Rahul Titus is leaving WPP after a dozen years, during which he transformed Ogilvy into the world’s largest and most awarded influencer marketing operation. The...
PENNSYLVANIA: Indegene is buying BioPharm Communications, a specialised marketing agency serving 17 of the world’s top 25 biopharma firms. The acquisition, announced on 1 October, will...
MMUMBAI: The age of one-size-fits-all advertising is over. Brands now need content that speaks to specific audiences, on specific platforms, at specific moments—and they need it...
