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MUMBAI: India’s advertising industry is on track for another year of robust expansion, with new projections from Magna forecasting total ad spend to reach Rs1.37 lakh...
MUMBAI: NeoNiche Events has whipped up yet another brand spectacle, this time teaming up with Butterfly Appliances to script a high-voltage brand refresh and product launch....
MUMBAI: The Advertising Club Madras is bringing the heat with the 43rd edition of Maddys, giving India’s longest-running advertising awards a slick new sheen – and...
MUMBAI: Who blew the whistle on Indian advertising’s best-kept secret? Turns out, it was the house of Dentsu. Three months after the Competition Commission of India...
MUMBAI: A facewash, a punchline, and 400 million views later, influencer marketing got its Cannes moment. Animeta Brandstar, the influencer engine behind some of India’s most...
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