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MUMBAI: Multiple creatives for a certain marketing initiative is nothing new today. Marketers come up with variants of advertising campaign to keep the target audience engaged,...
MUMBAI: In celebration of the agency’s 150th anniversary, JWT today announced a yearlong program of innovative events and activations to highlight its pioneering spirit and rich...
MUMBAI: Six months after becoming Global CEO of Draftfcb, Carter Murray is changing the agency’s name to FCB (Foote, Cone & Belding). In keeping with the...
MUMBAI: The year has surely started with a good note for Havas Media group. After being graded at No.1 in YTD new business achievements in both...
MUMBAI: After a two-month long multi-agency pitch, RK Swamy BBDO has won the creative mandate for Magicbricks.com, the property portal from The Times Group. On...
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