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Partnership begins in September 2026 as beauty giant sharpens data-led growth.
Campaign reaches 18.54 million consumers as momo category gains traction.
The payments giant is betting that Bollywood's biggest star can help it connect with a broader swathe of Indian consumers
Fans can claim up to Rs 100 in free metro travel across all lines on 31 May.
Electronics giant consolidates media duties under one agency after review
