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Lowe India president and COO Pranesh Misra has this aura of an understated and minimalist elegance about him. His scholarly persona exudes the impression of an...
MUMBAI: Sony Entertainment Television’s (SET) obsession with cricket continues. SET had acquired the exclusive rights to air the Samsung IIFA awards. The International Indian Film Academy...
LONDON: New media seems to have scored over traditional media for the first time in 2002! These are the findings of a joint research conducted by...
MUMBAI: ‘Just chill’ with fashion – is the mantra that liquor brands to create buzz! The inaugural Royal Challenge Student Fashion awards, kicked off this morning,...
NEW YORK: In the US, four major ad agencies and at least one automaker are exploring the possibilities of addressable advertising. They have been mandated by...
