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MUMBAI: Coca-Cola India has issued a statement welcoming the the Kerala health minister’s assertion that “Coca-Cola does not contain toxic materials.” “The tests conducted by the...
LONDON: Most of the UK consumers would be unwilling to give up television – the most preferred news and entertainment medium in the country. These are...
NEW DELHI: Integrated Communication is a key to experiential marketing, says marketing guru and professor Dr. Bernd Schmitt. Defining experiential marketing as a tool for the...
MUMBAI: Sponsorship of art hasn’t really kicked in India despite the presence of several corporate players including foreign banks who have tried their best. But, if...
MUMBAI: WPP Media worldwide head of consumer insights Sheila Byfield emphasized that different consumers in different countries are governed by similar value systems! On 24 February...
