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MUMBAI: Mel Karmazin, president and COO of media major Viacom, is out. That brief line about sums up the manner in which the announcement of Karmazin’s...
MUMBAI: With ad agencies and advertisers making their intentions of going into the interiors of Indian consumer markets, marketing concessionaires who market or promote programmes or...
MUMBAI: International news channel CNN has entered into an alliance with wireless marketing solutions provider, Mobile2Win (M2W) for an SMS marketing promotion. The channel will offer...
MUMBAI: The eighteenth edition of the annual Independence Rock Show (I-Rock) held in Mumbai’s Rang Bhavan auditorium has found continued support from B4U Music channel and...
LOS ANGELES: TNSSport has announced that it is developing advanced image recognition technology to track the television exposure and value of brands within sports. Already capable...
