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MUMBAI: “Stick to core competencies – outsource the rest” seems to the mantra for ad agencies! A new breed of one-stop direct marketing shops for loyalty...
NEW DELHI: “Every media vehicle is a winner, if they exploit product profile”, explained NP Satyamurthy, director general, MRUC. He was speaking at the MRUC-NFO organised,...
Cosmetics conglomerate Revlon has announced a planned promotional partnership with Metro Goldwyn Mayer. The venture will support the 20th James Bond film Die Another Day set...
MUMBAI: Online lottery Playwin has now turned its attention to the burgeoning mobile phone market in the country. Escotel Mobile Communications, which provides services in Kerala,...
MUMBAI: Fevicol has announced that it has entered yet another overseas market – Egypt. The adhesive brand is already being exported to over 15 countries like...
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