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NEW YORK: A new study from MediaVest USA and Knowledge Networks has found that people pay more attention to traditional media ads and less so to...
NEW DELHI: The United Nations International Children’s Emergency Fund (Unicef) has announced that Amitabh Bachchan has agreed to become its newest Goodwill ambassador. He will promote...
NEW YORK: The International Advertising Association (IAA), the only global partnership association of advertisers, agencies, the media and related services, has announced the appointment of Frank...
MUMBAI: Lintas India chairman and managing director Prem Mehta has been appointed to the Global Management Board of Lowe Worldwide. With this appointment, in addition to...
MUMBAI: “Biases drive client solutions in advertising today. The current breed of media planners and creative personnel prefer the television medium because they feel that it...
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