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MUMBAI: ACNielsen has introduced Global Launch Tracker, a new service designed to help consumer packaged goods (CPG) manufacturers benchmark the progress of their new product launches...
MUMBAI: With the growing importance of rural markets in corporate marketing strategies, there is an increased recognition of rural specialties in helping companies plan and implement...
MUMBAI: Mobile service provider Idea Cellular has introduced a service called Dialer Tones for its customers. The company’s customers can now set their Ringing...
MUMBAI: Leo Burnett Worldwide unveiled the results of a proprietary global study of men’s attitudes and values at the Cannes International Advertising Festival in its seminar,...
MUMBAI: The increase in the use of online classified advertising, up 80 per cent year over year in the US according to a study, represents a...
