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MUMBAI: Talk about high impact and in your face sales pitch! This time round, it was none other than Red FM 93.5 that decided to promote...
Passing the buck – the one skill that is genetically transmitted through the organizational DNA over decades. Some agency systems have actually developed ‘propriety models’ to...
MUMBAI: Hero Honda, which has been a long time supporter of Indian and ICC cricket has signed on as team sponsor of the Asia team in...
MUMBAI: Sony sees itself to be “like no other”. And they have decided to focus their brand positioning on this tagline. Sony electronics is implementing a...
MUMBAI: Lakme and IMG will be organising two Lakme Fashion Weeks in 2006 and every year thereafter. The Fall /Winter Week will be held from 28...
