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MUMBAI: Rediffusion – Y&R has launched the toolkit PlayDo that aims to deliver ‘brand conversations‘ in a bid to recognise that the brand is not just...
MUMBAI: Mudra Group has elevated Jude Fernandes, until now executive director, to chief executive officer of Mudra Advertising. In his new capacity, Fernandes will oversee Mudra...
MUMBAI: Global technology leader IBM has named EuroRSCG 4D as its lead digital agency worldwide. The appointment spans web and digital brand experiences, including the development...
MUMBAI: After undertaking a major review of its worldwide media planning and buying activities, Kia together with Hyundai, has appointed Havas Media-owned to operate a consolidated...
MUMBAI: Yatra.com, an online travel company, has roped in Pratik Mazumder as head – marketing. In his new capacity, Mazumder will be responsible for the overall...
