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MUMBAI: Telecom company Idea Cellular has announced a multi-year sponsorship agreement with the current Indian Premier League (IPL) Champions, The Deccan Chargers of Hyderabad. Idea Cellular,...
MUMBAI: Vizeum India, part of the Aegis Media group, has won the media duties for Amrutanjan. The size of the account is pegged at Rs 150...
MUMBAI: Media research company Nielsen has announced the appointment of Piyush Mathur as director for its South Asia business. The appointment follows the retirement of Partha...
MUMBAI: Despite its poor on-field performance, the IndiaN Premier League (IPL) franchise Kolkata Knight Riders has signed up four more partners. Kolkata Knight Riders CEO Joy...
MUMBAI: Social networking sites like Facebook and Twitter are increasingly helping brands to create a viral impact on consumer purchase choices through word of mouth (WoM)....
